Political Tactics to Watch in 2018

Brian Ueleke also contributed to this article.

What can you expect to see between now and the local elections in November? Well, it is not likely to be fun as strategies will be used to intentionally divide our community. Some of these strategies are already actively unfolding. 

Focus will be placed on “wedge issues” intended to draw lines between voters. Examples of this include instilling fear over an abundance of apartments being built, fear of too much commercial growth and a focus on empty storefronts (although the occupancy rate in retail commercial real estate in Germantown is 94% with office CRE even better at 97.9% and commercial development offsets the tax burden on homeowners for schools, fire and police) and the repeated assertion that the city leaders are promoting development for their own benefit. 

Read these posts on social media and understand both sides. The truth is always somewhere in the middle. The intent of this blog post is to help understand what will likely happen and identify these tactics so you can judge for yourself what is the truth.

Remember, a lot of effort has been put into building the perception that certain city leaders do not listen to residents and cannot be trusted. This began back in 2016 during the last election cycle. While there is always an opportunity to communicate better; by and large, the processes that are in place in the City of Germantown ensure that multiple phases of review and open forums are available to discuss any change. The challenge is that most people don’t have time to attend all these meetings so many look to Facebook for answers.

Watch for these tactics:

  • Social Media: This is going to be one of the main battle fronts of this election. Expect to see open campaigning with supporters of all candidates boosting their candidate’s positions. 
  • Remember When?: Even simple posts reminiscing about the “good ‘ole days” may not be as innocent as they seem. This is a tactic which can be referred to as “Member Berries” (a staple of the program “South Park”). These posts are intended to make you think about the “good ‘ole days” and simpler times, making the challenges of today seem that much more overwhelming. 

    A staple of the program “South Park” during the 2016 election.
  • Blog posts: (and yes, I get the irony that this is a blog post) You will see subtle things like blog posts to establish credibility and expertise for candidates.
  • Blocking: (Yes, this again.) Just know this strategy is being used to create one sided conversations about issues. When elected officials engage in this practice on the scale that certain people have, it violates freedom of speech and stifles open exchange of political ideas in our community. When you read posts on pages like the Germantown Bulletin Board or Alderman Massey’s Germantown page, remember, Alderman Massey has blocked a large number of active citizens from the ability to comment on his posts. This gives the impression that everyone agrees with his statements.
  • Political Strategists: There is nothing inherently wrong with a candidate using a strategist and you will see them from all candidates. However, we already know mayoral candidate John Barzizza has taken on the services of Michael Lipe from New Blue Strategies. Mr. Lipe set up John Barzizza’s Rally.com fundraiser page. He is an experienced strategist who helped lead Bernie Sanders’ campaign in Tennessee (according to his LinkedIn page) – a campaign that leveraged social media to nearly unseat Hillary Clinton as the Democratic Party’s Nominee. No doubt you will continue to see this type of influence in our social media conversations. 
  • Political Action Committees: We first saw this tool pop up in the 2016 local elections when Alderman Rocky Janda was up for re-election. The Germantown Sunshine PAC, funded in part by John Barzizza and his treasurer, Jon Thompson, established a false narrative of corruption involving your city’s leaders with the “Is My City Corrupt?” campaign that has divided this community ever since. Accusations were made when pictures of checks from the city to Alderman Janda’s business were posted on the “Is My City Corrupt” Facebook page. (Remember that?) But no complaints were ever filed or wrongdoing established related to Alderman Janda’s business transactions with the city. And as soon as elections were over, the Facebook page quietly disappeared. Who knows what is in store this year? But expect to see more innuendo that your elected officials are benefitting monetarily in some way by their service. Demand proof of these allegations. 
  • Remember these Sponsored Ads all over your Facebook feed last election cycle?
  • Citizens to be Heard: The mayor clearly states at the beginning of every meeting that the forum is a place to gain input from the public and not a forum for dialogue. So, you will rarely see any response from any city official during this segment of the meeting. That said, you can give the most eloquent speech, have it broadcasted to the community then conveniently saved to YouTube for future soundbites. There is no fact checking of statements, no corrections to inaccuracies so be sure you understand what is being said and don’t take if for truth just because it is presented in this forum. And be aware that something designed to give our citizens a voice in policymaking can be hijacked for political propaganda. When someone has a complaint, see if they explain how they are directly and personally impacted. If they are complaining about something that does not impact them, ask yourself why?

It never ceases to surprise us that the election season brings out the worst in some people. A reader recently commented on our LG blog that “being controversial and stirring up discontent is how some people make themselves feel relevant. It doesn’t matter to them if they are right or wrong (because in their heads they are always right), just as long as they get attention.” There will be those running for office who present themselves as a champion for the underdog even when they don’t really care about the underdog. They care “about creating a stink in which [they] look like a champion for those who feel disenfranchised (those who worry about their tax money being spent in ways they consider foolish.)” As we approach upcoming elections, you can count on our blog to follow the advice of our reader by continuing to challenge the political rhetoric and rebutting the wrongful allegations.